Wattstyle Summer

Eight New Colors

Still Sharp

Wool Socks For Cool Mornings

D.I.Y.

Fenders, Race Plates, Shop Signs

Socks For YOU

Create Your Own Awesome Sock

Go For The 3 Pack! - Get 33% OFF 3+ Pairs at Checkout

Make It Match

Custom Fenders

Try It Out!
Wattstyle Phalanx Wattstlye Ima Fall Wattstyle Pinkantan Wattstyle Do Over Wattstyle Inside Job

Wattstyle Socks

Crush Watts in Style and Comfort

Functional zones with different knits and thickness are designed to stay cool and dry, provide support and comfort all while being imperceptible during your effort.

Shop Wattstyle Socks Shop All Socks
Original Front Fender The Show-Off Front Fender Fat Bike Front Fender Rear Seat Fender Local Front Fender

The Local Fender

Made Locally In California By Us

Driven by a love for bike parts and a desire to create them, the Front and Rear Seat Local Fenders are the first step on our journey to make local production of value priced parts a reality.

Check Them Out!
Chimbi Look Ahead Mascot

Our Mascot

Chimbi is here to remind us to remain in the moment, while always looking ahead.  It is important to maintain your best mind-space and Chimbi is here to help.

Meet Chimbi

Why We're Here

Memory Pilot is about acting and reacting based on training and experience. We want to ride fast with you and create local industry resources to make products.

More About Memory Pilot

Show Me The Socks

Check out Wattstyle Socks (Bicycling Magazines Gear of the Year) as well as our Standard Awesome line of socks!

Let's Go!