Custom Made in USA mudguard fender. Add your own images, use 100's of design elements, add text.

Design Your
Own Fender!

100's of Elements, Edit Colors, even upload your own images

We Create Technical Socks and Fenders for Athletes and Adventurers.

look how you wanna look

Custom Mudguards

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Chimbi Look Ahead Mascot

Our Mascot

Chimbi is here to remind us to remain in the moment, while always looking ahead.  It is important to maintain your best mind-space and Chimbi is here to help.

Meet Chimbi

Why We're Here

Memory Pilot is about acting and reacting based on training and experience. We want to ride fast with you and create local industry resources to make products.

More About Memory Pilot

Show Me The Socks

Check out Wattstyle Socks (Bicycling Magazines Gear of the Year) as well as our Standard Awesome line of socks!

Let's Go!

Stand Out

Signet Hi-Viz Wool

Go For It!
Wattstyle All Day Sucker Wattstyle Socal Wattstyle Wool Gray Wattstyle Trips Black Wattstyle All Black

Wattstyle Socks

Crush Watts in Style and Comfort

Functional zones with different knits and thickness are designed to stay cool and dry, provide support and comfort all while being imperceptible during your effort.

Shop Wattstyle Socks Shop All Socks
Custom Local Front Fender Custom Local Rear Seat Fender Local MTB Fender Local Rear Seat Fender Chimbi Smiley Front Fender

The Local Fender

Made Locally In California By Us

Driven by a love for bike parts and a desire to create them, the Front and Rear Seat Local Fenders are the first step on our journey to make local production of value priced parts a reality.

Check Them Out!


Basic Killer Socks

Go For it!
Memory Pilot Exer-Tee Chimbi Mascot Jersey Memory Pilot Chimbi Mascot Hoodie

Soft Exer-Tee & Hoodie

Chimbi Gear Is Here

We have a limited run of our favorite Exer-Tee and Ultra-Cozy hoodie to keep warm after a ride.

Shop Exer-Tee Shop Hoodie

Athlete Philosophers

The Memory Pilot Podcast

We are thinkers and problem solvers.  On the Memory Pilot Podcast we explore Sports, Science, Philosophy, and the interesting stories of people we meet.

Listen to the Podcast