David Meredith : The Importance of Human Connection and the Bicycle Business

On August 19th after 20 years in marketing and technical roles with iconic brands in the industry David Meredith called time on his career in the bike business.  The reason?  Lack of soul.

He penned an excellent good-bye that you can read here.  The reaction on LinkedIn to his open-letter was enormous and talked about, so we sit down and talk more about his take on the business, and what changes he would like to see.